top of page


Potentia's QuadF strategy aims to pursue food sector deals across the UK, Saudi Arabia, Thailand, and China. As a leading private equity firm with deep expertise in the food industry, Potentia is well-positioned to capitalize on favorable demographic and economic trends driving growth in these markets.

Potentia's QuadF Strategy:
Capturing Growth in the Global Food Sector

Potentia Edge

  • 20+ year track record executing deals in the food sector globally. Strong relationships with industry executives and strategic corporates.

  • Seasoned investment team with experience across sub-sectors: CPG, restaurants, specialty retail, distribution. Deep diligence capabilities.

  • Local execution teams in each QuadF geography that can drive operational improvements and exit strategy.

  • As sector-focused private equity platform, Potentia is uniquely positioned to identify cross-border synergies and create value from portfolios deals across geographies.

  • Strong ESG framework helps de-risk deals and identify value creation opportunities via sustainability initiatives.

City Traffic


Mature market but opportunities in premium categories and innovative food concepts. Potential for partnerships with faster-growing markets in BioTech, FoodTech, AquaTech, etc.

bottom of page