QUAD.F

Potentia's QuadF strategy aims to pursue food sector deals across the UK, Saudi Arabia, Thailand, and China. As a leading private equity firm with deep expertise in the food industry, Potentia is well-positioned to capitalize on favorable demographic and economic trends driving growth in these markets.

Potentia's QuadF Strategy:
Capturing Growth in the Global Food Sector

Consumer

Global middle class expected to reach 5.5B by 2030, driving food consumption. QuadF countries will account for ~60% of middle class growth.

Growth

Urbanization and rising incomes increasing demand for packaged foods, chain restaurants, and food delivery services. Food spending 2-3X higher among urban middle class.

Trend

Aging populations in UK, Thailand will increase demand for health/wellness foods. ~25% of UK population will be over 65 by 2030.

Potentia Edge

20+ year track record executing deals in the food sector globally. Strong relationships with industry executives and strategic corporates.
Seasoned investment team with experience across sub-sectors: CPG, restaurants, specialty retail, distribution. Deep diligence capabilities.
Local execution teams in each QuadF geography that can drive operational improvements and exit strategy.
As sector-focused private equity platform, Potentia is uniquely positioned to identify cross-border synergies and create value from portfolios deals across geographies.
Strong ESG framework helps de-risk deals and identify value creation opportunities via sustainability initiatives.